AI in Market Research: Power, Pitfalls, and How to Get It Right
AI is revolutionizing market research, but are we using it the right way? In this episode, we sit down with Tim Hoskins, President of Quester and a leading voice in consumer insights, to explore how AI is being misused in market research—and what we need to do about it.
Tim brings a unique perspective, with a unique perspective with over a decade of experience developing and leveraging AI to drive insights. Together, we’ll dive into the tough questions: Can AI truly replace human analysis? Where does synthetic data go wrong? And how can we harness AI responsibly without sacrificing authenticity? If you're in market research, branding, or strategy, this is an episode you can’t afford to miss!
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